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Time + Tide is a family-run luxury safari and island hospitality offering, with nine award-winning camps in Zambia and Madagascar.
For 70 years, Time +Tide have been guides and guardians to some of the most remote places on Earth. Their conservation heritage dates back to when Norman Carr set up Zambia’s first game viewing camp in cooperation with Paramount Chief Nsefu of the Kunda Tribes in 1950. Today, Time + Tide maintains his legacy, working with local communities to protect and share rare and unique places in all their natural beauty.
Objectives
With a proud history and extensive product offering, the rebuild of Time + Tide’s website required a careful appreciation of safaris in Africa and Time + Tide’s unique offering within it. Our team’s extensive experience in African safaris and understanding the desires of its major consumer markets, afford Flux the opportunity to express Time + Tide’s awe-inspiring product through striking digital user interfaces and intelligent user experiences leading the consumer to transact.
Our Results
22%
Increase in Users
23%
Increase in New Users
50%
Decrease in Bounce Rate
Whilst the rebuild took place, there was a dual objective of running domestic and regional campaigns to leverage Flux’s performance marketing ability and generate early initial sales revenue numbers.
