Rare Earth offers an exquisite collection of luxurious safari lodges, charming country houses and elegant coastal hideaways that are located in some of the most scenic and culturally rich destinations of South Africa.

Each Rare Earth property boasts unparalleled beauty, world-class amenities, and exceptional hospitality that ensure an indulgent and unforgettable experience for every guest.

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Flux was given the task of designing and developing a website that acts as Rare Earth’s main online platform - a website that accurately reflects their brand values, positioning and product offerings while attracting relevant users and motivating them to book directly.

Our Results

The result was an inspirational, on-brand and user-friendly website that represents the Rare Earth group of properties in all its glory. Users are able to seamlessly transact via an optimised guest enquiry form and an online booking engine.

Discover some of our other client work

We work with the world’s leading luxury travel brands, helping them to convert their lookers into bookers and retain guests.