“Flux swooped in to make our digital dreams a reality with great professionalism, expertise and guidance every step of the way. They brought our website to life by restructuring it to meet our needs and garnering greater leads in the time after COVID, when we needed it most. They understood our vision and executed it beautifully through both visuals, copy and designs, which they continue to do through online campaigns. We feel supported and confident knowing Flux is assisting in promoting and streamlining our online presence day after day, and thoroughly enjoy working with the team, who exhibit such a diverse range of skills, friendliness and sophistication.”

Recognised as one of South Africa’s most respected five-star safari lodges, Jabulani reaches far deeper than luxury and leisure.

Complemented by the people, the wildlife and the Jabulani herd, this soulful safari experience will be etched into your heart and soul for a lifetime. Located in the Greater Kruger Area of South Africa within the private reserve of Kapama Private Game Reserve, Jabulani’s inspiring twenty-year journey began with one brave little elephant.

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Jabulani’s story began with an injured elephant calf found stuck in a silt dam. After rehabilitation, the elephant (named Jabulani), was repeatedly rejected when attempts were made to reintroduce him to the wild. 5 Years later, a herd of hand-reared elephants in Zimbabwe were to be culled, and the owners of Jabulani decided to bring them to South Africa, hoping Jabulani would be accepted by them – he was. The herd’s care posed a substantial cost, leading to the decision to build a luxury lodge that would sustain them. Fast forward to 2021, with a significant shift in the way that consumers are wanting to book their safari experiences in South Africa, Jabulani recognised the need to directly and effectively reach guests wanting to book their safaris online. Flux was contracted to digitally transform the Jabulani brand, creating a relevant, inspiring, seamless online user experience that leads online users to book or enquire with Jabulani.

Our Results

Increase in Users
Increase in Organic Users
Increase in Goal Completions

An on-brand, aesthetically-pleasing and high-performance website. The client saw immediate results as soon as the website was launched, with significant user numbers and local and international travel enquiries generated daily.

Discover some of our other client work

We work with the world’s leading luxury travel brands, helping them to convert their lookers into bookers and retain guests.