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Nestled in Cape Town’s timeless Constantia Valley, The Alphen Boutique Hotel is a luxury five-star hotel with a magnificent spread of elegant riches, swathed in history and splashed with flair.

Situated on 11.5 acres of lush land, The Alphen Boutique Hotel, a 17th-century historical treasure, has always been a purveyor of luxury hospitality in Constantia. Offering five-star accommodation like no other, with indulgent luxury suites complete with modern amenities, plush comforts and exceptional service, The Alphen Boutique Hotel is where timeless charm meets contemporary glamour.

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The Alphen is a renowned institution in the hospitality industry having welcomed guests, captains of industry and royalty to its doors over the past 300 years. Located in Cape Town’s Constantia Valley, the hotel has undergone significant transformations during its rich history, and with its latest plans for brand renewal and redevelopment, the brand engaged Flux to digitally transform its online presence and develop an on-brand website that generates sustainable direct online revenue.

Our Results

Increase in Users
Increase in Goal Conversion Rate
Increase in Bookings

The result was a timeless and elegant website that honours this historic brand while allowing users to readily and easily transact. The Alphen has seen tremendous year-on-year growth, with the new website far outperforming benchmarked metrics.

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We work with the world’s leading luxury travel brands, helping them to convert their lookers into bookers and retain guests.