Nestled in the timeless Constantia Valley, The Alphen Boutique Hotel is a luxury five-star hotel with a magnificent spread of elegant riches, swathed in history and splashed with flair.

Situated on 11.5 acres of lush land, The Alphen Boutique Hotel, a 17th-century historical treasure, has always been a purveyor of luxury hospitality in Constantia. Offering five-star accommodation like no other, with indulgent luxury suites complete with modern amenities, plush comforts and exceptional service, The Alphen Boutique Hotel is where timeless charm meets contemporary glamour.




Paid Advertising, SEO, Design, Web Development, Social Media


The Alphen is a renowned institution in the hospitality industry having welcomed guests, captains of industry and royalty to its doors over the past 300 years.

Located in Cape Town’s Constantia Valley, the hotel has undergone significant transformations during its rich history, and with its latest plans for brand renewal and redevelopment, the brand engaged Flux to digitally transform its online presence and develop an on-brand website that generates sustainable direct online revenue.

The results

The result was a timeless and elegant website that honours this historic brand while allowing users to readily and easily transact. The Alphen has seen tremendous year-on-year growth, with the new website far outperforming benchmarked metrics.


Increase in Users

*Year-on-year (FY22 vs FY21)


Increase in Sessions

*Year-on-year (FY22 vs FY21)


Increase in Online Revenue

Year-on-year (FY22 vs FY21)

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Unit 1, The Stockyard, 3 Ravenscraig Road, Woodstock, Cape Town, South Africa,

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