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The Marly is a five-star boutique hotel in Cape Town’s Camps Bay suburb.

Nestled perfectly between the Twelve Apostles Mountain Range and Camps Bay Beach, the 38-room hotel has a state-of-the-art spa and a rooftop that boasts 360-degree views of Cape Town’s most iconic landmarks.

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The Marly is an iconic luxury hospitality offering in Cape Town, attracting guests to its 5-star beachfront hotel year after year. Located in Cape Town’s Camps Bay suburb, the hotel has undergone impressive transformations during its history, and with its latest plans for brand renewal and redevelopment, the brand engaged Flux to digitally transform its online presence and develop an on-brand website that generates sustainable direct online revenue.

Our Results

Increase in Users
Increase in Online Bookings
Increase in Online Revenue

The result was a chic and beautiful website that honours this iconic brand while allowing users to readily and easily transact. The Marly has seen tremendous year-on-year growth, with the new website far outperforming benchmarked metrics.

Discover some of our other client work

We work with the world’s leading luxury travel brands, helping them to convert their lookers into bookers and retain guests.