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The Royal Portfolio showcases the very best of South Africa’s luxury travel experiences.
Their iconic collection of exclusive hotels and lodges includes Royal Malewane, Birkenhead House, La Residence and the Silo Hotel.
Objectives
Icons in the global travel industry, The Royal Portfolio offers a collection of world-renowned properties that showcase the very best that South Africa has to offer, focusing on the key experiences of Safari, Sea, Wine and Art. The Flux team was contracted to work closely with The Royal Portfolio to design and build a website that would tell the story of the Biden family’s legacy in travel and hospitality, and present each individual property in all its glory.
Our Results
50%
Decrease in Bounce Rate
54%
Increase in eCommerce Conversion Rate
191%
Increase in Average Session Duration
The result was a beautiful, on-brand and transaction-ready website that easily integrated with the client’s third-party transaction software and generated impressive lead and booking numbers, while staying true to the unique and ultra-luxurious nature of the iconic brand.
