Get access to exclusive luxury travel insights, expert tips, and behind-the-scenes stories from Flux Full Circle. Be the first to know about our new service offerings, travel tech innovations and partnership updates.
“Faultless. Flux ticks all the boxes – we love working with them. A complete pleasure connecting with professional, knowledgeable and all-round fabulous humans.”
Nestled in Cape Town’s timeless Constantia Valley, The Alphen Boutique Hotel is a luxury five-star hotel with a magnificent spread of elegant riches, swathed in history and splashed with flair.
Situated on 11.5 acres of lush land, The Alphen Boutique Hotel, a 17th-century historical treasure, has always been a purveyor of luxury hospitality in Constantia. Offering five-star accommodation like no other, with indulgent luxury suites complete with modern amenities, plush comforts and exceptional service, The Alphen Boutique Hotel is where timeless charm meets contemporary glamour.
Objectives
The Alphen is a renowned institution in the hospitality industry having welcomed guests, captains of industry and royalty to its doors over the past 300 years. Located in Cape Town’s Constantia Valley, the hotel has undergone significant transformations during its rich history, and with its latest plans for brand renewal and redevelopment, the brand engaged Flux to digitally transform its online presence and develop an on-brand website that generates sustainable direct online revenue.
Our Results
76%
Increase in Users
413%
Increase in Goal Conversion Rate
247%
Increase in Bookings
The result was a timeless and elegant website that honours this historic brand while allowing users to readily and easily transact. The Alphen has seen tremendous year-on-year growth, with the new website far outperforming benchmarked metrics.
