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Featuring 14 ocean-front villas off the northeastern coast of Madagascar, Miavana is a private island sanctuary that brings together exclusivity and adventure as well as travel and conservation.
With conservation and community at its core, Miavana by Time + Tide is raw and refined luxury. Across the Indian Ocean, this other-worldly destination provides guests with a place to escape and unwind in a luxury blue haven that is committed to replenish the wild, tread mindfully, invest locally and care for their community.
Objectives
Time + Tide is well known throughout the travel industry for their authentic luxury safari experiences in Zambia and more recently Miavana, in Madagascar. Having started over 70 years ago, formerly known as Norman Carr Safaris, their impact through community and conservation-based travel experiences has been tremendous. Time + Tide took the decision to separate the digital representation of Time + Tide from Miavana, to allow each individual brand to tell its own unique story. The client aimed to create websites for both brands that capture the essence of their safari experiences, go deeper into conversation functionality and allow for easy transactions with their customers.
Our Results
30%
Increase in Users
46%
Increase in Organic Users
33%
Increase in Sessions
The result was a captivating, on-brand and user-friendly website that immediately generated high user numbers and quality travel leads that the reservations team could efficiently manage in their CRM system.
