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“It is an absolute pleasure working with Flux, they have a good understanding of our brand and vision. The team has really elevated our presence in the digital space, completely revamping our website and running highly successful social media campaigns. We highly recommend the services of Flux.”
Family-owned and independently run, Matetsi Victoria Falls is a luxury safari lodge that sits on the banks of the Zambezi river, within its own 136,000-acre pristine wilderness, Matetsi Private Game Reserve.
Matetsi Victoria Falls is a brand with a lot of heart and a compelling story. Their focus is on guest experience and relationship building while ensuring that they make a lasting impact on the greater community, the environment and the precious wildlife in the area.
Objectives
Our sole focus with the rebuild of Matetsi Victoria Falls was for the digital experience to live up to the human experience. A tall order, with the client’s beautiful accommodation, location, wildlife, and to top it off, their inspiring backstory and impact on the wilderness areas and communities within which they operate.
Our Results
58%
Increase in New Users
39%
Increase in Direct Sessions
42%
Newsletter Open Rate
The Flux team delivered a responsive and fulfilment-ready website, and critically one that conveyed the beauty and style of Matetsi Victoria Falls – providing the user with a sense of space and time. We coupled this with a robust performance marketing strategy – one that would see the client through the most uncertain of times in travel history, delivering targeted domestic, regional, and international-specific campaigns.
