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Jock Safari Lodge was the first private concession granted within the Kruger National Park and is named after local legend, Jock of the Bushveld.
Named after the canine hero of Sir Percy FitzPatrick’s famous story, Jock Safari Lodge is home to two classic lodges within 6,000 ha of pristine bushveld, offering the ultimate classic luxury safari.
Objectives
Jock Safari Lodge is a well-known and loved safari product located on its own private concession in Kruger National Park in South Africa. Before working with Flux, the brand had primarily been trade-supported with less of a focus on direct-to-consumer marketing. The client engaged with Flux to redevelop their website to give it a fresh and modern look, and build it with performance and website security front of mind. Furthermore, the client aimed to better reach consumers directly, allowing them to become familiar with the brand and build direct relationships.
Our Results
13%
Increase in Users
4%
Increase in Organic Users
The result was an on-brand, modern and high-performance website. The client saw immediate results after the website launch, with a steady increase in user numbers and a healthy number of direct enquiries generated on a monthly basis.
