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With over 30 years of exceptional service in Ugandan-based adventures, the Adrift team comprises the country’s best kayakers and river rafting guides.
Adrift is Uganda’s most popular and respected adventure tour operator, leading the way in excellence and safety in one of the most Africa’s most naturally stunning destinations. From riveting river-based activities on the River Nile to on-land excursions like quad biking and horseback safaris, Adrift promises to take you on an East African adventure like no other.
Objectives
Owned by industry giant, Tourvest, the Adrift team looked to redesign and rebuild their website in 2022 with the aim of giving the website a fresh, modern and authoritative look and feel, while allowing users to easily book activities via the Activitar platform. The client required a new look and feel that would appeal to a broad demographic with a clear call-to-action to book activities directly on the website or to contact their reservations team.
Our Results
211%
Increase in Mobile Performance Score
56%
Increase in Mobile Accessibility Score
11%
Increase in Mobile Best Practices Score
An SEO-optimised website that utilises the latest in web design and technology to provide an aesthetically pleasing, easy-to-use and conversion-focused user experience. The website could easily integrate with Activitar and with newly set-up Analytics, allows Adrift to start tracking their website performance and gain valuable insight into which Markets and channels their users are coming from, and which products and content they are engaging with, informing important business decisions and optimisations.
