Time + Tide's family-owned properties are pioneers in luxury safaris in Zambia and Madagascar. The brand has a profound legacy of responsible tourism, offering modern-day explorers the luxury of space and the chance to feel truly alive. Partnering with Flux on an Advanced Service Plan, the goal was to bring this brand legacy into the online world and ensure a future-proof strategy that would reach, inspire and convert travellers for time to come.
Our team’s extensive experience in African safaris and understanding of the desires of its major consumer markets allowed Flux to express Time + Tide’s legendary product offering through striking digital user interfaces and intelligent user experiences, enabling digital maturity and online brand growth.
For 70 years, Time +Tide have been guides and guardians to some of the most remote places on Earth. Their conservation heritage dates back to when Norman Carr set up Zambia’s first game viewing camp in cooperation with Paramount Chief Nsefu of the Kunda Tribes in 1950. Today, Time + Tide maintains his legacy, working with local communities to protect and share rare and unique places. While Time + Tide had built a legacy in the luxury travel industry, this was yet to be translated online, and after engaging with Flux in 2021, we sought to build and implement a robust and future-proof direct digital strategy that would ensure the brand would connect with the changing behaviours of existing clients and reach their travellers of the future, empowering the brand to thrive in years to come.
Through a renewed online presence and curated digital strategy, Time + Tide has achieved an optimal online user journey, from inspired user to qualified lead, managed by their in-house reservations team on an optimised HubSpot CRM workflow. The brand’s website not only presents their elevated offering in an inspiring and visually appealing way, but also funnels the user down a clear conversion path.
