Icons in the travel industry, The Royal Portfolio offers a collection of world-renowned properties that showcase the very best that South Africa has to offer, focusing on the key experiences of Safari, Sea, Wine and Art. Partnering with Flux on an Advanced Service Plan, the goal was to give this iconic brand an industry-leading digital presence and tap into the power of digital with optimised, future-proof strategies that would drive year-on-year growth.
With a rich legacy and renowned properties, The Royal Portfolio excels in guest experiences. Our digital strategy further elevated the online equity of this iconic brand, with the optimised website effectively communicating the brand story and attracting high-quality leads globally, solidifying the brand‘s leadership in luxury travel.
The Royal Portfolio's existing website wasn't effectively communicating the brand’s unique story and varied properties, with the overall digital strategy and execution leaving room for further optimisation and increasing return on investment. After engaging with the client to truly understand their brand, current operations and long-term goals, our team developed and implemented a comprehensive digital strategy that included a digital refresh showcasing the brand and its individual properties, through a carefully considered website architecture integrated with the client’s third-party booking software. This was complemented by an optimised Performance Marketing strategy that would reach and convert the right users at the right time.
By partnering with digital experts focused on luxury travel, The Royal Portfolio has taken its online brand equity to new heights and created a sophisticated and continually refined digital strategy seeing year-on-year growth in key metrics. Focusing on both form and function in their digital presence, and implementing an ROI-focused Performance strategy has ensured that luxury and performance harmoniously co-exist.
