Featuring 14 ocean-front villas that seamlessly blend barefoot luxury and world-class design, Miavana is a private island on the northeastern coast of Madagascar offering an escape unlike any other. Partnering with Flux on an Advanced Service Plan, the goal was to craft a digital experience that reflects the island’s exclusive allure and execute an on-brand, data-led digital strategy that inspires and converts the world’s most discerning travellers.
Built on a deep understanding of brand identity and vision, our team set out to create a user journey that would reach, inspire and convert the highest-end luxury traveller, translated to in-villa brand designs, ensuring a strong and compelling brand identity across all touchpoints.
A brand well known throughout the travel industry for their authentic luxury safari experiences in Zambia and more recently, Miavana in Madagascar, Time + Tide decided to separate the digital representation of Miavana to allow each offering to tell its own unique story. The client aimed to create websites for both brands that capture the essence of their experiences, go deeper into conversation functionality and allow for easy transactions. Building the Miavana website on a brand-new domain would pose a challenge in both building Domain Authority from scratch and ensuring that the ultra-luxury nature of this product would be done justice in design while remaining true to the brand.
From a brand reliant on brand equity of a big industry player to an ultra-luxury private island experience that is well-known and highly sought after by the world’s 1%, Miavana has become a beacon of the ultra-luxury travel experience, consistently attracting and converting the highest-end luxury traveller in all parts of the world.
