louma country hotel
Tucked away in the rolling hills of Dorset in the United Kingdom, Louma Country Hotel is a sanctuary for those seeking rest, reconnection, and rural beauty. Signing with Flux on a Once-off Project Plan, the client engaged our team to reimagine their brand identity and build a new digital presence to match.
After our onboarding and product training phases were completed, our lead Flux designer on the project visited Louma to get a deep understanding of the product and its natural surroundings, using this as inspiration for developing the brand’s new identity.
- Branding
- UX/UI Design
- eCommerce
- Web Development
- Web Maintenance
Nestled in the English countryside, Louma is a sanctuary and a welcoming home, thoughtfully opened for others to enjoy. Rooted in sustainability and rural living, it offers a restorative escape for those seeking calm, connection and a sense of belonging. Offering both a quiet luxury hospitality experience and an eCommerce platform for sustainable products produced on the farm, Louma needed a brand refresh and accompanying digital presence that would communicate the essence of its brand and ethos. Inspired by the farm's natural surroundings, Flux created a unique, organic and elevated brand identity, and built a robust website and eCommerce platform to match, resulting in an premium and smooth experience for the modern user.
The result was a brand identity that conveyed the product’s essence: an atmosphere that blends refined sophistication and homely warmth, appealing to discerning travellers seeking a meaningful and personal experience. From this, an on-brand and high-performance website ensured that form married function.
"We embarked on creating a new online journey for our guests and selected Flux Full Circle as our partner for this project. Their team is great to work with and we are very happy with our new website. Not only have we had great feedback from our guests and clients, but the stats tell the story too. We would absolutely recommend them."
