Sanbona is well-known for being the premier safari destination within South Africa’s Western Cape region. The client engaged with Flux to redesign and redevelop their website to give it a fresh look, build it with performance and website security front of mind, and to increase its direct-to-consumer revenue potential, supported by a best-in-class Performance Marketing strategy.
The user-friendly and visually stunning new website effectively communicated Sanbona's value proposition, leading to significant increases in brand recognition and website traffic. Sanbona's position as a premier safari destination for Cape Town travellers has successfully translated online, reaching and resonating with travellers on a global scale.
Sanbona's purpose is to preserve and protect nature and wilderness areas while providing guests with the opportunity to experience and appreciate nature in its purest form. As a celebrated luxury safari experience near Cape Town, Sanbona’s industry reputation and brand equity were unquestionable; however, a world of opportunity awaited online. With a strategic investment into digital, the brand has seen remarkable results with luxury travellers online, generating record-breaking revenue and seeing sustainable growth year-on-year. Through a comprehensive digital strategy encompassing website redesign, Performance Marketing campaigns and SEO development, the client has achieved an optimal and high-converting user journey resulting in sustainable revenue increases.
The result was an on-brand, aesthetically pleasing and high-performance website that told the Sanbona story. The client has seen exceptional results since launch, with a healthy number of direct enquiries and revenue generated from online travellers all over the world, year after year.
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