LEMALA CAMPS & LODGES

Lemala, a renowned East African safari brand, offers boutique accommodations in celebrated wildlife regions, featuring intimate tented camps in Northern Tanzania and refined suites along the River Nile in Uganda. Partnering with Flux to revamp their online presence and start investing in direct digital marketing, the client focused on brand storytelling and guest experience, while we provided the expertise needed to bring this to life digitally, and reach online travellers looking to be inspired and converted.

STARTER Plan

Working closely with the client to understand and reimagine the brand online, and develop and implement an effective direct marketing strategy, the result has been a growing Organic presence supported by Paid Media, resulting in exponential growth for the portfolio.

UX/UI Design
Web Development
SEO
Performance Marketing
Web Maintenance
CRM

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Lemala’s properties are an authentic collection of luxurious lodges, intimate villas and classic tented camps in East Africa, with locations including Tanzania’s Serengeti, Ngorongoro and Tarangire regions, and Uganda’s River Nile. While the brand had built up a reputation for superior comfort and service, exceptional guides, year-round game viewing and first-class cuisine, this was yet to translate online. In need of an update of their online brand presence and outdated platforms, technology and styling, Flux took on the challenge of revamping Lemala's visual identity and online brand presence, while managing Performance Marketing campaigns that would reach, inspire and convert the brand’s target audience online.

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Evolution & Results

The result was an on-brand, digitally refreshed and transaction-ready website that attracts an impressive number of users and continues to yield significant and consistent guest enquiry numbers. The client has seen impressive results, which have resulted in significant revenue growth. From an outdated online presence and no digital strategy to a captivating website generating a high volume of direct leads and impressive revenue, Lemala has expanded its brand through its investment in digital.

Partnering with Flux, Lemala has elevated their digital maturity through investing in a brand-new online presence, bolstered by Performance Marketing and SEO efforts. The brand has seen a massively positive reception, reaching and converting online users globally and seeing growing returns year after year.

By updating and modernising their online presence and consistently investing in digital strategy, Lemala has mastered connecting with users looking for the ultimate East African safari. Travellers from around the globe have built meaningful direct connections with the brand, spreading the word to their communities.

"Partnering with Flux has been an easy decision - they understand the luxury travel market and know how to reach our guests."

service plan: STARTER

LEMALA CAMPS & LODGES

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"Partnering with Flux has been an easy decision - they understand the luxury travel market and know how to reach our guests."

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