A leader in luxury conservation-driven tourism in the heart of South Africa’s Great Karoo region, Samara Karoo Reserve has pioneered the rewilding of this uniquely biodiverse ecosystem since 1997. Today Samara offers a private luxury safari experience where every guest’s stay is thoughtfully-tailored. Partnering with Flux on a Starter Service Plan, the goal was to completely reimagine their online presence and enable the digital marketing execution that would ensure sustainable online growth.
Inspired by the brand’s incredible conservation story and recognising the immense potential for online optimisation and growth, our team sought to completely reinvent the brand’s online presence and implement a digital marketing strategy that would deliver meaningful results.
Samara offers a conservation-based private luxury safari experience where every guest’s stay is thoughtfully-tailored, combining exceptional wildlife encounters, world-class comfort and personalised service in one of Africa’s most enchanting destinations. While this was well-known by guests and members of trade, the brand’s online presence did not reflect its story, and magic. Furthermore, existing marketing initiatives left room for optimisation, particular on Paid Search, where low conversion rates stunted online return on investment. Flux sought to completely reimagine the brand’s online presence, creating a unique, inspirational and conversion-ready user experience and interface, while optimising the client’s performance marketing channels and email marketing outputs to ensure a strategy that would yield true ROI.
In partnership with the client, we achieved a digital presence well-received in the industry, reinventing the brand’s online identity to truly reflect the story of Samara, complemented by an on-brand email marketing strategy. With restructure and optimisation taking place, Performance Marketing channels saw massive growth in conversion rates and revenue, and the client has seen sustained online growth since launch.
