Jock Safari Lodge is a well-known and loved safari product located on its own private concession in Kruger National Park in South Africa. Recognising the need and potential of digital, the client engaged with Flux to redevelop their website to give it a fresh and modern look and build it with performance and website security front of mind. The client aimed to better reach consumers directly, allowing them to become familiar with the brand and build direct relationships without an over-reliance on third parties.
With a brand-new website and accompanying Performance Marketing strategy that inspired and prompted online travellers, Jock Safari Lodge achieved a digital journey that strategically led users down a simple conversion funnel, successfully converting online users from all over the world.
Jock was built to preserve cultural heritage and offer a wilderness experience unchanged from the early times. Sir Percy FitzPatrick, a renowned South African author, is the inspiration behind the lodge, and the legend of Sir FitzPatrick and his trusty dog, Jock, is what the lodge carries forward. The brand’s strong reputation within the trade industry masked a hidden opportunity. While well-respected for their exceptional experiences, the client’s online brand equity wasn't reaching potential guests directly, limiting their ability to cultivate a loyal following and capture the full booking potential. A renewed website and considered online strategy saw users interacting with the brand and transacting directly, creating an impressive direct revenue stream for the business.
A tailored strategy helped Jock bridge the gap between a trade-focused reputation and the modern digital landscape. This strategic approach not only strengthened their brand equity but allowed the client to capture a wider audience and solidify their position as a premier safari destination in the iconic Kruger National Park.
.webp&w=3840&q=75)
