Design-led. Conversion-built.

We build high-performance websites that combine refined luxury design and modern architecture, with conversion frameworks engineered to drive direct bookings.

Luxury travel websites often prioritise either design or performance - rarely both.

The result is beautiful websites that don’t convert, or functional platforms that fail to inspire.

How we work

Discovery, Strategy & SEO Architecture

We begin by understanding your brand, audience and commercial objectives. From this, we develop the website strategy, information architecture and SEO-optimised sitemap, ensuring your content is structured for both search engines and AI-driven discovery platforms (AEO) from day one.

UX Design & Wireframing

We design the user journey around how luxury travellers research and book experiences. Through detailed wireframes and booking pathway mapping, we create intuitive navigation and clear conversion flows.

Visual Design

Our design team translates your brand into a refined digital experience, combining luxury storytelling, immersive media and elegant interfaces that perform seamlessly across devices.

Web Development

Our full-stack development team builds fast, scalable websites using modern architecture and headless CMS frameworks. The build includes custom booking widgets, third-party API integrations, performance optimisation and mobile-first development.

Tracking, Analytics & Integrations

We implement the technical foundation for performance measurement and marketing integration, including Google Tag Manager, GA4, booking engine cross-domain tracking and privacy-compliant cookie consent systems.

Post-Launch Optimisation

Once live, we ensure the website performs as expected through testing, monitoring and optimisation. Ongoing hosting, maintenance and technical support ensure long-term stability and performance.

Why Us

  • Luxury Travel IP
  • Tech-Enabled Agency
  • Full-Service Solutions

0%

Increase in Average Booking Value (ABV)

0%

Average Increase in Bookings

0%

Average Increase in Revenue
2025 aggregate performance across our client portfolio

What’s Included

Conversion-focused UX
Conversion-focused UX
Custom Responsive UI Design
Custom Responsive UI Design
Full-stack Website Development
Full-stack Website Development
Custom Booking Engine Widget Development
Custom Booking Engine Widget Development
Third-party API Integrations
Third-party API Integrations
SEO-ready Architecture and Sitemap
SEO-ready Architecture and Sitemap
Google Tag Manager and GA4 Setup
Google Tag Manager and GA4 Setup
Booking Engine Cross-domain Tracking
Booking Engine Cross-domain Tracking
Cookie Consent Implementation
Cookie Consent Implementation
Content Migration from Existing Website
Content Migration from Existing Website
Dedicated Project Team Handover Training
Dedicated Project Team Handover Training
our work

miavana by time+tide

600% increase in bookings post-website rebuild

miavana by time+tide – 1
miavana by time+tide – 2
miavana by time+tide – 3

resplendent ceylon

245% increase in revenue year-on-year

resplendent ceylon – 1
resplendent ceylon – 2
resplendent ceylon – 3

the royal portfolio

58% increase in sessions year-on-year, post-launch

the royal portfolio – 1
the royal portfolio – 2
the royal portfolio – 3
Samara
Resplendent
More Collection
Matetsi
T+T Safaris
Nettleton
Louma Country
Kove
The Marly
The Royal Portfolio
Alphen
Miavana
Jabulani
Lemala
Gangtey Lodge
Sanbona Wildlife
Jock
Labotessa
Spier
Santorini
Cheetah
Blue Safari
Rare Earth
Timeless Africa

Awards & Recognitions

2024 Summit Creative Award
2024 Summit Creative Award screenshot
2023 Summit Creative Award
2023 Summit Creative Award screenshot
2023 Summit Creative Award
2023 Summit Creative Award screenshot
2022 Summit Creative Award
2022 Summit Creative Award screenshot
2022 Summit Creative Award
2022 Summit Creative Award screenshot
2024 Summit Creative Award

Our Kove Collection website wins x1 Gold at the Summit International Awards

2023 Summit Creative Award

Our Royal Portfolio website wins x1 Gold at the Summit International Awards

2023 Summit Creative Award

Our Cheetah Plains website wins x1 Silver at the Summit International Awards

2022 Summit Creative Award

Our Miavana by Time+Tide website wins x1 Silver at the Summit International Awards

2022 Summit Creative Award

Our Alphen Boutique Hotel and Spa website wins x1 Silver at the Summit International Awards

FAQs

How long does a website build take?

The timeline depends on the scope and complexity of the project. Smaller builds can take around 3–4 months, while larger or more complex websites for multi-property brands can extend beyond 6 months.

Does the website include SEO and AEO?

Yes. All Flux websites are built with SEO and AI Engine Optimisation (AEO) foundations. This includes search-optimised site architecture, structured content, technical SEO best practices and data structuring designed to improve visibility in both traditional search engines and emerging AI-powered discovery platforms.

Can Flux integrate booking engines and CRM systems?

Yes. We integrate websites with booking engines, CRM platforms, analytics tools and third-party APIs to ensure seamless data flow, accurate tracking and improved conversion pathways.

Will the website work across all devices?

Yes. All Flux websites are fully responsive and mobile-first, ensuring optimal performance across desktop, tablet and mobile devices.

Do you provide support after launch?

Yes. Flux offers optional hosting, maintenance and technical support services, ensuring your website remains secure, fast and optimised over time.

Book a Discovery Call

An exploratory discussion to align on your commercial goals and assess how to accelerate booking growth.

Book a Discovery Call

Or Get in Touch With Us

If you're considering your next phase of growth, we're happy to start the conversation.

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