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Reporting is a key value-add of Flux Full Circle Service Plans. As a data-driven business, we understand the power of data in making a meaningful impact on business performance. We aim to empower our clients with accurate data and meaningful insights and use these insights to maximise their return on investment in digital. Over the last four years, in line with our agile methodology, Flux has anticipated and responded to changing reporting requirements to deliver the best service possible.
Reporting 1.0 was released in 2021, followed by Reporting 2.0 in 2022. In 2023, we started work on Reporting 3.0, recognising the need to deliver reports that contain the most relevant and insightful data, comply with the latest digital data collection, privacy requirements, and analytics best practices. We are excited to announce that in July 2024, we have officially sunsetted Reporting 2.0 and upgraded to Reporting 3.0.
Reporting 3.0 uses best-in-class reporting software that automates monthly reporting, integrates directly with an extensive range of analytics tools, and delivers direct insights in a faster and more scalable way. This is done through:
Some of the reasons we are upgrading to Reporting 3.0 include:
Over the last few years, digital service providers such as Google have changed how they collect, process and present data, with the common changes including:
To respond to these changes, our team has completed the following for all clients:
Because we are implementing a brand new tracking and reporting setup, you can expect to see some discrepancies in the first few months of reporting, however, these will minimise as we collect more data and get insight into accuracy. Some common issues we have seen include:
As we gather more data and navigate reporting limitations, you can expect to see:
Another major digital change has been the requirement for a consent management solution to protect users’ privacy and respect their data collection preferences. After many late nights, we are proud to share that Flux has successfully developed a custom consent management solution for our clients, which has been rolled out across all Flux-built websites. Some of the key features offered by the Flux Consent Manager include:
We are proud to provide this solution at no extra cost to our clients and see this as part of our ongoing commitment to delivering the best service possible.
Our team is dedicated to continually improving our service delivery and maximising our clients’ online performance, and this reporting update will help us to do so. Our Data and Account Catalyst teams will ensure that our clients are supported throughout the rollout process, gathering feedback to continue to improve our reporting framework. At Flux, we are dedicated to providing insights that make a true impact on our clients’ digital transformation and success.