TRAVEL INSIGHTS

The EU's EmpCo Directive bans vague green claims from 27 September 2026. Here's what luxury hotels, lodges and tour operators need to do now.

AI travel marketing is the strategic use of artificial intelligence across the full spectrum of digital marketing activity: from how travellers discover your brand, to how you personalise their journey, to how you measure and optimise performance. For luxury travel brands, it represents both the most significant shift in digital strategy in a decade and the clearest competitive opportunity available right now.

For luxury travel brands, SEO means showing up across the entire guest journey: from the first spark of inspiration through to booking.

Google is changing how ad data is controlled across GA4 and Google Ads from 15 June 2026.