Their travel consultants offer first-hand insight and decades of industry experience; creating highly specialised, once-in-a-lifetime experiences for African travellers. Combining with the top luxury accommodation options and the most memorable experiences in Africa, they tailor the ultimate African journey.
Marking the clients first foray into digital, the objective was clear from the outset given the depressed market conditions created by the Covid-19 Pandemic, which was to generate qualified cost effective leads that would result in bookings. The nature of user behavior and cost per lead at the time of campaign creation left only Facebook Business Manager as a proactive viable lead generation tool. With this chosen platform for lead generation and Flux’s proprietary end to end client acquisition formula, we deployed highly targeted international and domestic campaigns to meet the clients objectives.
The client website rebuild is currently underway. Results to be released soon.
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