With a steadfast focus on luxury accommodation and world-class guest experience, Mdluli is unique in that it’s a lodge with a sustainable tourism initiative within the Kruger Park boundaries and has a proud partnership with the local Mdluli Community, who receive direct and indirect socio-economic benefits.
As a relatively new product to the renowned Kruger National Park area, Mdluli Safari Lodge had launched just a few months prior to the onset of the Covid-19 pandemic. With the travel market limited to only domestic, Flux was brought in to generate qualified leads that would result in bookings via the clients booking engine or enquiry forms. The market size would expand to regional and international as travel restrictions were lifted.
The client saw immediate results via a carefully considered lead generation campaign that involved multiple platforms including Facebook, Instagram, and Google Ads. By applying Flux’s strategic campaign methodology, from brand awareness, to conversion campaigns, the lead volume numbers and resultantly booking conversion rates have been impressive and continue to yield record sales numbers since Mdluli’s launch.
*YoY 3-month period post-launch
*YoY 3-month period post-launch, Resulting from Brand Awareness Campaigns
*Average Per Social Media Campaign
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