Family-owned and independently run, Matetsi Victoria Falls is a luxury safari lodge that sits on the banks of the Zambezi river, within its own 136,000-acre pristine wilderness, Matetsi Private Game Reserve.

Matetsi Victoria Falls is a brand with a lot of heart and a compelling story. Their focus is on guest experience and relationship building while ensuring that they make a lasting impact on the greater community, the environment and the precious wildlife in the area.



Paid Advertising, SEO, Design, Web Development, CRM


Our sole focus with the rebuild of Matetsi Victoria Falls was for the digital experience to live up to the human experience. A tall order, with Matetsi Victoria Falls stunningly beautiful accommodation, location, wildlife, and to top it off their inspiring backstory and impact on the wilderness areas and communities within which they operate.

The results

The Flux team delivered a responsive and fulfillment-ready website, and critically one that conveyed the beauty and style of Matetsi Victoria Falls – providing the user with a sense of space and time. We coupled this with a robust performance marketing strategy – one that would see the client through the most uncertain of times in travel history, delivering targeted domestic, regional, and international-specific campaigns.


Increase in New Users

*YoY 12-month period post-launch


Increase in Direct Traffic

*12-month period post-launch, Resulting from Brand Awareness Campaigns


Newsletter Open Rate

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27 Somerset Road, De Waterkant,
Cape Town, South Africa,

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