The jewel of the Cape Winelands, Delaire Graff is an upmarket wine estate, restaurant, hotel and spa that’s considered by many to be the pinnacle of the region’s hospitality offering.

Much like polishing a diamond to reveal its brilliance, jeweller Laurence Graff has transformed an extraordinary natural setting into a world-class destination for wine, art, cuisine and escape from the everyday.



Paid Advertising, Design, Web Development


Flux was brought in to assist the team at Delaire at a time where the property had been through the worst of the pandemic, and were experiencing high levels of distressed inventory. Having not explored performance marketing previously, Flux introduced our proprietary approach to lead generation across Facebook Business Manager and Google Adword platforms, yielding significant sales revenue numbers in spite of a limited domestic market.

The results

Rapid return on investment and alleviation of the clients distressed inventory periods targeting only a domestic market. The client saw the best direct lead generation numbers they have ever attracted, and most importantly the conversion rates shattered industry benchmarks.



*Average Per Social Media Campaign



*Reservations Conversion Rate

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27 Somerset Road, De Waterkant,
Cape Town, South Africa,

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