When they imagined a home in Franschhoek, owners James and Marc had a similar vision: to recreate the life they both experienced as boys growing up in Italy. The lodge has unhindered views of vineyards, the Simonsberg mountains and a 50-hectare fynbos reserve – all of which are best enjoyed at sunset, with a glass of vino, from the edge of the 25-metre-long pool.
7 Koppies is unlike any hospitality offering in the Cape Winelands, offering beautiful design, breathtaking views, but more importantly a personable and approachable guest experience in a serene setting. With the property’s recent opening in 2019 (factcheck), Flux was tasked with accurately conveying the brand’s unique identity across digital channels. Our task was to build a digital presence from the ground up, with website migration and rebuild, social media content production, tracking, analytics and performance campaigns to announce the arrival of 7 Koppies to the digital world.
A uniquely styled responsive website that speaks to the 7 Koppies brand, and importantly drives sales revenue through the website. The website relaunch was coupled with a performance campaign that achieved the highest lead generation numbers and increased audience engagement the product has experienced since it’s opening.
*3-month period post-launch
*Average Per Social Media Campaign
*Organic Social, 3-month period post-launch
Take the first steps towards digital nirvana