Perched on a small hill in Franschhoek, 7 Koppies is a tastefully appointed six-bedroom lodge on a privately-owned piece of land within a working farm.

When they imagined a home in Franschhoek, owners James and Marc had a similar vision: to recreate the life they both experienced as boys growing up in Italy. The lodge has unhindered views of vineyards, the Simonsberg mountains and a 50-hectare fynbos reserve – all of which are best enjoyed at sunset, with a glass of vino, from the edge of the 25-metre-long pool.



Paid Advertising, SEO, Design, Web Development, Social Media


7 Koppies is unlike any hospitality offering in the Cape Winelands, offering beautiful design, breathtaking views, but more importantly a personable and approachable guest experience in a serene setting. With the property’s recent opening in 2019 (factcheck), Flux was tasked with accurately conveying the brand’s unique identity across digital channels. Our task  was to build a digital presence from the ground up, with website migration and rebuild, social media content production, tracking, analytics and performance campaigns to announce the arrival of 7 Koppies to the digital world.

The results

A uniquely styled responsive website that speaks to the 7 Koppies brand, and importantly drives sales revenue through the website. The website relaunch was coupled with a performance campaign that achieved the highest lead generation numbers and increased audience engagement the product has experienced since it’s opening.


New Users Per Month

*3-month period post-launch



*Average Per Social Media Campaign


Increase in Reach

*Organic Social, 3-month period post-launch

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27 Somerset Road, De Waterkant,
Cape Town, South Africa,

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