Perched on a small hill in Franschhoek, 7 Koppies is a tastefully appointed six-bedroom lodge on a privately-owned piece of land within a working farm.

When they imagined a home in Franschhoek, owners James and Marc had a similar vision: to recreate the life they both experienced as boys growing up in Italy. The lodge has unhindered views of vineyards, the Simonsberg mountains and a 50-hectare fynbos reserve – all of which are best enjoyed at sunset, with a glass of vino, from the edge of the 25-metre-long pool.

Plan

Services

Paid Advertising, SEO, Design, Web Development, Social Media

Objectives

7 Koppies is unlike any hospitality offering in the Cape Winelands, offering beautiful design, breathtaking views, but more importantly a personable and approachable guest experience in a serene setting. With the property’s recent opening in 2019 (factcheck), Flux was tasked with accurately conveying the brand’s unique identity across digital channels. Our task  was to build a digital presence from the ground up, with website migration and rebuild, social media content production, tracking, analytics and performance campaigns to announce the arrival of 7 Koppies to the digital world.

The results

A uniquely styled responsive website that speaks to the 7 Koppies brand, and importantly drives sales revenue through the website. The website relaunch was coupled with a performance campaign that achieved the highest lead generation numbers and increased audience engagement the product has experienced since it’s opening.

3,300

New Users Per Month

*3-month period post-launch

3%

CTR

*Average Per Social Media Campaign

189%

Increase in Reach

*Organic Social, 3-month period post-launch

Get in touch

Book a demo

Take the first steps towards digital nirvana

27 Somerset Road, De Waterkant,
Cape Town, South Africa,
8001

Get in touch

Let’s chat about your next project: info@fluxfullcircle.com

Stay inspired and subscribe

All fields are required. We’ll never abuse your trust. Read our Privacy Notice for more information on how we use your data.

We use cookies and similar technologies to improve your experience on our site. To learn more about how we use cookies, please view our Privacy Policy.