With only six rooms, and providing uninterrupted privacy and 5-star service in a magnificent clifftop mansion, 21 Nettleton is one of Cape Town’s top boutique hotels.

Hugo Jankowitz was inspired by his own love for travel to open up his home, art collection and views. He wanted to share with other travellers what he normally seeks – something unique and luxurious, but with a personal touch. He poured his heart and soul into creating this remarkable home and now it’s our job to see it gets shared with the world in a fitting manner.

Plan

Services

Paid Advertising, SEO, Design, Web Development

Objectives

Being situated in one of the most desirable travel destinations in the world comes with inevitable competition, with Cape Town boasting some of the best hotels the hospitality industry has to offer. Flux was tasked in mid-2020 with capturing the personable style and private, awe-inspiring location of 21 Nettleton, and telling it’s unique story through a revamped digital brand presence. 

Our team coupled the website relaunch with performance-marketing services, which continue to generate impressive yield results in spite of tough market conditions due to the global pandemic.

The results

A new website with design that sets 21 Nettleton apart from its peers, and showcases its unique character. More so, one with a carefully crafted user experience that affords the user easy direct booking access (critical for a city-based hotel) or the option to engage via chat, or conversational-style enquiry forms. 

We also leveraged the client’s location, with Cape Town being a major international travel hub, to include traveller itinerary ideas which inspires and educates prospective guests to add-on to their Cape Town experience at 21 Nettleton with significant yield benefit to the client. 

Since go-live Flux continues to provide performance marketing services and site maintenance to ensure continued growth in website and booking performance.

225%

Increase in Users

*YoY 6-month period post-launch

140%

Increase in Direct Sessions

*YoY 6-month period post-launch, Resulting from Brand Awareness Campaigns

25%

Increase in Organic Sessions

*YoY 6-month period post-launch

Get in touch

Book a demo

Take the first steps towards digital nirvana

27 Somerset Road, De Waterkant,
Cape Town, South Africa,
8001

Get in touch

Let’s chat about your next project: info@fluxfullcircle.com

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