A boutique, full-service tour operator, Scintilla specialises in immersive and unique experiences for discerning travellers, curated by travel experts who are vastly experienced, with extensive product knowledge of Southern Africa. Scintilla’s bespoke itineraries feature stylish properties in exceptional locations and are elevated by the transformative experiences that await travellers around every corner.
Bidtravel approached Flux with the aim of creating a brand new luxury tour operating division within the company that catered to travellers seeking bespoke, immersive and unique experiences in Southern Africa.
Flux was contracted with the task of designing a brand corporate identity that truly represented the vision for this brand, and building a forward-thinking, reactive and performance-ready website that showcased unique, bespoke itineraries and encouraged users to readily transact. Once the brand was established and the website launched, Flux was given the mandate to strategically create and launch performance marketing campaigns that generated brand awareness and high lead volume in the first few months of the brand being introduced to the world.
The result was a strong brand identity generating significant market interest and a performance-ready website generating international leads within weeks of its launch. Results to be released soon.